The three international marketing firms contracted by the Uganda Tourism Board (UTB) to represent Uganda in key source tourist markets, have finalised their initial reports and work plans for the year.
The three firms, PHG for North America, Kamageo for UK and Ireland, and KPRN for Germany, Austria and Switzerland, received their marketing contracts on 16th May 2016. President Yoweri Museveni handed over the contracts to Tim Henshall, the Managing Director of Kamageo and Hanna Kleber the CEO of KPRN at State House, Entebbe.
These firms were chosen after an international competitive bidding process managed and funded by the World Bank through the Competitiveness and Enterprise Development Project (CEDP), coordinated by the Private Sector Foundation of Uganda (PSFU).
President Museveni welcomed the strategy to promote Uganda through market representation in the major source markets.
“Uganda is easy to market. We are an all year round destination with great weather, variety of tourism attractions including mountains with snow all through the year,” he said. The President also urged MTWA to move quickly to upgrade the Hotel and Tourism Training Institute (HTTI) in Jinja to be better placed to provide quality and skilled labour for the sector.
The overall objective of the assignment is to leverage Uganda as a prime tourism travel destination and to increase tourism arrivals, overall spend and length of stay in the country. Beyond the promotion and growth of tourism numbers, the CEDP also seeks to build local tourism sector capacity to make the individual companies better players on the international market. Kamageo, KPRN and PHG will also provide training to the Uganda tourism businesses.